Catalina Hoffmann is titled Management Development Program at IESE Business School of the University of Navarra. She studied a degree in Occupational Therapy and specialist in cognitive stimulation. She has positioned herself as a benchmark in the elderly and wellness sector as entrepreneur and as a creator of Hoffmann Method
The Hoffmann Method, center of his business group and registered as a Scientific Development in Intellectual Property, provides an innovative system of care and personal attention that takes into account the physical, psychological, nutricional, cognitive and social areas, which has made significant improvements health and quality of life of many people.
She is a regular contributor in different media. Member of the Governing Council Startup Spain.
She is also associate and mentor of the European Professional Women’s Network EPWN (European Professional Women’s Network) in areas of entrepreneurship, leadership, motivation and business innovation. From this network godmother the Project Mapel Action to Help craftswomen entrepreneurs in Ecuador.
She has several national and international awards: Harvard University published the experience of Vitalia Group as the case method, Expansion Entrepreneurship Award and several awards as an entrepreneur and manager.
It has recently been included in the Top 100 Women Leaders in Spain 2012 in the category of entrepreneurs. Plataforma Editorial has published his first book “Emprender Soñando”.
She has awarded the The Prince of Girona Foundation prize as a businesswoman 2013. One of the most prestigious awards and notoriety in the field of entrepreneurship in Spain.
The Association of Young Entrepreneurs of Madrid (AJE) has awarded the Young Entrepreneur Award 2014 and receives the recognition from the President of the Community, Ignacio Gonzalez.
In 2013 creates the Catalina Hoffmann Group, company inspired and oriented to seniors and their families companies. Group companies specialized in different areas of science, health, healthcare, new technologies, consulting, innovation and development of new products and services. The Hoffmann Method is the basis of its processes, methodologies, research, products and services.
The group consists of Vitalia (day care centers), Hoffmann Training (certification, training and implementation of Hoffmann Method), Hoffmann Healthcare Innovation (innovation engine group: technology, new therapies and treatments, research and partnerships) and
Foundation Catalina Hoffmann (projects for poor people).
Catalina Hoffmann has been recognized for her last work, as one of the Top Ten Healthy recommended books.
Two are the books she has written so far the creator of Hoffmann method and in two very different editorial lines:
“Cumplir Años con Salud” covers health and well-being in different stages of life, pinpoints some of the secrets of her recognized Hoffmann Method. It is a entirely practical book, in which Catalina Hoffmann gives us tips on how to care for our physical and psychological health, while helping us to grow old with health and without fear.
“Emprender Soñando” talks about her dream to undertake while helping the elderly. Her dream has come true today and has become business, forming a business group created and management oriented welfare and health of pre-senior world senior and elderly, as well as training, consulting and research in this field.